If you look at her projects, a lot of it is very MAKER / IOT / ARDUINO focused.
She is pretty awesome and has a significant following helping people with fun projects.
I don't think the stream would work as well if she was a C++ developer at a giant company just streaming her day job.
I've streamed some Wordpress Development I've done, and its surprising the amount of people who hop in and ask questions. Usually because they are wanting to create their own plugin for the first time, or have a specific problem that they are hoping the streamers project will give an insight on.
Anything that touches Dates and Calendars seems to get an audience really fast.
* I can never help these people, and probably shouldn't be streaming.
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