Friday, July 27, 2018

Ask HN: Yearly only subscriptions for apps – what are your experiences?

Hi, I've noticed a trend recently where apps (such as Calm) would only offer a single subscription option of a yearly plan (so no month-by-month, 3 months, 6 months, etc)

In my head this seems like a risky move, as it removes a segment of more casual users, and also takes away other pricing "tricks" you can employ such as anchoring, discounts for longer subscriptions, etc.

Does anyone have any thoughts on only offering a only a single yearly plan, or any experiences in the past why companies might be moving to this pricing model?

Thanks!

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