2. Try to hack it with as fast as possible - Google Forms, spreadsheets, PowerPoint, Evernote, WordPress. For a lot of things with a database, you should be able to prototype faster with a spreadsheet.
3. At some point, it will fall apart. Design a disposable prototype. Plan to throw this prototype away completely.
4. Hack away at the prototype for max 1 month. This should be enough to present to a investor or even release to a customer. (one of my prototypes got 10k downloads, good cash flow, crashed on average 3 times a day)
5. Build a proper design around this. If you have released your prototype to the client, you know clearly what they want.
6. Break down customer requirements into test cases. As in plaintext tests, not code or Word documents.
7. Design a plan for development to launch. Try to launch as soon as possible. Cut features out ruthlessly.
8. Launch. Iterate.
In the early stages, pick the fastest tool. Pick a tool you know or can learn fast.
Every design, scale up 10x. Your spreadsheet might handle 10 customers. Your app prototype might handle 100. Your first non beta release might handle 1000 customers. Future releases handle 10000, 100k and so on. Don't scale too early; tools that scale well are generally less efficient, and this includes marketing.
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