My issue with JIRA is not that it's bad. As you've rightly said, it's a lovely tool that does everything you might need for project-based work.
My issue is that JIRA takes a long time to set up in an optimal way. I've worked at places with great JIRA setups, but burnt-out PM's that would spend ages setting their sprints up. The time either came from working late, or neglecting other duties to get stuff done for the devs, which isn't ideal for a project that needs management.
The secondary problem is when you work with someone that really knows JIRA, it becomes the tool for everything. They've invested a lot of knowledge into the platform, so why wouldn't they push it for everything? It's no different to a developer gaining a ton of WordPress knowledge and deciding that WP can be a data store for every software product.
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