Well said. I started a Wordpress blog on a whim, years ago, on Wordpress.com, and I think many people underestimate how whimsical many blog starts are.
For the average person (including me), going to www.staticsite.com, entering an email and password, and then starting is the way it happens. If that is not a quick, painless, and obvious process, then the vast majority of people won't do it.
Medium got going because it was like that (I think—maybe it is still like that).
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