I find this article meh. I've been blogging for something like 15 years so here's my take:
* If you've been wanting to blog, stop pissing around, open a blog on wordpress.com and start writing. That's my first advice to anyone. Don't waste time on the technicalities, just write. You can move your blog to another platform later.
* Be regular. This is hard. I fail this rule most of the time. But a successful blog is a blog that's been going on for ages. I've posted 461 posts since 2013 on www.cryptologie.net and that's why it is working well.
* Do not look for perfect posts. You are not writing a book. A blog is to share knowledge in a quick way, or to share what's on your mind. No hesitation, once you have something, publish it. People might call you out for saying something wrong, fine, that's free publicity and you'll have learned something new.
* Mix short posts with long posts. It's impossible to keep writing high quality content and long blog posts. So write small ones from times to times to fill in between better blog posts. This is what make people keep going on your blog. It's like a facebook news feed, it needs to have something every time people check it.
* Write on trendy subjects. What did you learn recently that could be helpful to other people? What did you have trouble to learn because there was no good resource on the subject? You could be that resource. What is google trend saying? Are there any trendy topics in your field? What are people talking about recently?
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