None of the major web services (Geocities, Tripod and Angelfire) required anyone to know FTP, and they weren't any more difficult to use than Wix or Wordpress, which target non-technical users today.
Before the standard of "web development" became "learn the terminal, Git and some Linux, unit testing, install and learn Node, learn Docker or some other container, learn ssh, learn a framework and any of several languages that compile to javascript" it really was simple enough that plenty of "normal" people grasped it without any issue.
from Hacker News - New Comments: "WordPress" http://bit.ly/2EJigKZ
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