Monday, December 17, 2018

New comment by sixtypoundhound in "Google AMP case study: leads dropped by 59%"

So another problem with AMP delivered via Google is it tends to utterly booger your analytics... first pageview (via the Google cache) is viewed as a different domain than your site. This can play havoc with optimization efforts.

In terms of performance... this is a situation where the AVERAGE AMP site is much faster than the AVERAGE site not using AMP... but that's a rigged game given the volume of non-optimized WordPress junk and god-knows-what coming from the typical advertising server (images, video, scripts).

A well-optimized site run by knowledgeable and balanced adults will see a moderate improvement in speed; this is assuming you leaned out the pages already and kept the advertising cruft on a short leash. You can generally beat AMP's load times with some elbow grease.



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